What is n8n and How to Apply it in My Company

June 27, 2025

In an increasingly automated world, companies need tools that allow them to connect applications, automate tasks, and optimize workflows without relying on complex development. There is a tool that has gained popularity on social media thanks to the variety of use cases it addresses—many of which are quite interesting as they help replace repetitive and routine tasks performed by humans in organizations, freeing up time so they can focus on more value-added activities. This is where n8n comes into play.

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What is n8n?

n8n (pronounced "n-eight-n") is an open-source workflow automation tool that enables the connection of various applications and services to automate business processes. It presents itself as a flexible and accessible alternative to commercial solutions like Zapier or Make, offering greater freedom and customization capabilities.

With an intuitive visual interface, users can create workflows by dragging and dropping nodes that represent actions, integrations, or logical decisions.

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Key Benefits of n8n:

Open source: You can host it on your own server, offering greater control over your data.
Flexibility: It adapts to specific needs thanks to its customization capabilities using JavaScript code.
Wide range of integrations: Compatible with over 200 services such as Google Sheets, Slack, Airtable, HubSpot, and more.
Scalability: Ideal for both small businesses and large corporations.

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Common Use Cases in Companies

Marketing Automation: Send automated emails upon capturing new leads from web forms, sync contacts across platforms like HubSpot and Mailchimp, or trigger personalized sequences based on behavior.
Administrative Task Automation: Digitize and automate invoice uploads, customer database updates, or the creation of repetitive documents like quotes and contracts.
Data Synchronization: Real-time updates of customer information between CRM systems, spreadsheets, and support tools like Zendesk.
RPA Processes (Robotic Process Automation): Replace repetitive manual tasks with bots, such as entering data into internal systems from emails, scanning inboxes for key information, or managing automatic replies.
Smart Notifications: Set up custom alerts in Slack or via email when specific events occur in the company, such as a new sale or an urgent issue.
Report Automation: Automatically generate and send daily or weekly reports based on data from various sources.

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Where Can I Run My Custom Packages

n8n offers several options for running your custom packages or workflows:

Local Instance: You can install n8n on your own machine or server for local development and testing.
Cloud Servers: Running n8n on services like AWS, DigitalOcean, or Google Cloud provides scalability and remote access.
Container Platforms: Using Docker allows for easy and replicable deployment of n8n in any compatible environment.
n8n.cloud: This is the official SaaS option where n8n handles hosting and maintenance—ideal if you're looking for a hassle-free solution.

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Conclusion

n8n is a powerful solution for companies aiming to boost operational efficiency through the automation of repetitive tasks. Its open-source nature and flexibility make it a strategic tool for marketing, sales, operations, and technology teams.