Esperanza Distribuciones is one of the country's leading veterinary distributors, specializing in animal health, animal nutrition, and agricultural supplies. Its business operates entirely through sales representatives and digital channels.
National Operations: 7 warehouses, 30 field sales representatives, 100% digital business operations. Presence in: Santa Fe, Córdoba, Mendoza, Tucumán, Chaco, and Santiago del Estero.
With the growth of its operations, the company needed a platform capable of supporting the complexity and scale of its business dynamics. Their previous e-commerce platform limited operational updates, customer self-service, and the efficiency of sales efforts.
Sales processes with poor scalability.
High operational dependence on sales representatives
Difficulty in managing segmented customers and prices.
Our goal was to build a B2B ecommerce ecosystem capable of: centralizing orders, managing custom prices, displaying stock by warehouse, integrating vendors and customers, and operating 24/7 without restrictions.
%20(1).png)
At Diveria, we implemented Diveria Store, our e-commerce solution for businesses, adapting it to the operational and commercial logic of a large B2B distributor.
Through our Software Factory team, we developed specific functionalities, integrations, and improvements to build a digital ecosystem ready to meet the real needs of Esperanza Distribuciones' operations.
The platform allowed for the integration of: customers, salespeople, logistics operations, sales management.
All within a single technological platform.
+25%
Of the total orders, those are already managed through the ecommerce platform.
30 salespeople
Incorporation of the digital channel into the commercial operation.
24/7 Operation
Orders and self-service without time restrictions.
100% online
Model without traditional physical stores.
Multiple price lists tailored to different customer profiles and types.
Segmented access and display management based on sales profile.
View and manage account statements directly from the platform.
Operational configuration adapted to the distributor's logistics structure.
Segmented inventory management for each warehouse.
Promotions configurable by customer, brand, category, groupings, and specific products.
Dynamic carousels to highlight laboratories and brands within the e-commerce platform.
